White Rose Estate aims to match our winemaking goals with the emotional connections you seek in your wine experience. Since our inception in 2001, we have discovered that people value how they feel when they drink wine more than the traditional emphasis on provenance. Over the past two decades, we have focused on understanding these connections and creating wines that fit each emotional experience.

First, we identified the most prominent ways people connect emotionally with wine: social experiences, learning, collecting, pairing wine with food, and the subjective beauty that can be found in wine.

Next, we studied the characteristics in a wine that best facilitate these experiences. For example, a collectable wine must age well over time while an educational wine must teach you about the winemaking process.

With this knowledge we define our winemaking practices, selecting the appropriate vineyards, winemaking techniques, and barrel aging regime to achieve our desired objectives. Each of these steps help us to craft wines from the ground up that match the emotional connection you seek through wine.

White Rose Estate is excited to share these emotional connections with you, challenging the traditional, sense of place mindset that is seemingly ubiquitous within wine.